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0 · The Story of the World’s Most Famous Reversible Watch
1 · The Complete History Of The Jaeger
2 · The 30 favorites from my collection. What do you think?
3 · Jaeger
4 · An Under Sung Hero: The Curious Case of the Jaeger
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That is until 1972, when Italian businessman Giorgio Corvo visited the Jaeger-LeCoultre manufacture and noticed some 200 unused Reverso cases. Giorgio Corvo .
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The Story of the World’s Most Famous Reversible Watch
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According to lore, Grandpa Giorgio opened a drawer in the manufacturer and stumbled upon a stash of 200 Staybrite steel (an early stainless steel alloy) Reverso cases, . The rebirth of the Reverso in the early '70s is worth its own story, but this is when Giorgio Corvo visited the JLC manufacturer and saw some steel Reverso cases leftover from . In addition to being a watchmaking brand, with its eponymous models, JLC was then a large provider of movements to brands like Vacheron Constantin, Audemars Piguet, . That is until 1972, when Italian businessman Giorgio Corvo visited the Jaeger-LeCoultre manufacture and noticed some 200 unused Reverso cases. Giorgio Corvo presenting Pope Giovanni Paolo II with an Atmos clock in 1985, courtesy of Jacopo Corvo. Corvo purchased them right then and there.
According to lore, Grandpa Giorgio opened a drawer in the manufacturer and stumbled upon a stash of 200 Staybrite steel (an early stainless steel alloy) Reverso cases, forgotten since JLC ceased production in 1948. "My grandfather said, 'we need a Reverso,'" explains Corvo.
The rebirth of the Reverso in the early '70s is worth its own story, but this is when Giorgio Corvo visited the JLC manufacturer and saw some steel Reverso cases leftover from the '40s without a dial. Seeing these unique cases, Corvo and JLC had the .
In addition to being a watchmaking brand, with its eponymous models, JLC was then a large provider of movements to brands like Vacheron Constantin, Audemars Piguet, Patek Philippe and others. What worked with IWC couldn’t work with the more traditional profile of Jaeger-LeCoultre.
The Patek Philippe Reverso originally sold by Gübelin in 1932 that achieved CHF140,000 at Christie’s in 2010. Image – Christie’s. But the most famous reversible case aside from the Reverso comes courtesy of Cartier – though it shared the same inventor. When the first quartz wristwatches entered the market in 1969 – triggering the Quartz Crisis – the Reverso seemed destined to the footnotes of history had it not been for Giorgio Corvo, Jaeger-LeCoultre’s Italian distributor. The Corvo comeback. That’s until Giorgio Corvo, founder of Corvo & C. in Milan in 1960 and JLC distributor in Italy, visited the manufacture in the early ’70s. There, he pulled open a drawer, and in it were 200 unused Staybrite steel Reverso cases from the 1930s or early ’40s.
Various strategies were employed to compete with the Japanese directly, but a handful of companies (e.g. Audemars Piguet) embraced a contrarian approach that emphasized the beauty and scarcity of mechanical watchmaking. Impressed by Corvo’s innovation, Jaeger-LeCoultre industrialised the process, heralding the birth of the “Corvo Reverso.” Featuring a refined white or grey dial adorned with Roman numerals, the Corvo Reverso captured the essence of timeless elegance. Reverso History: Cesar de Trey, Giorgio Corvo and Jaeger Lecoultre. The Reverso has long been a popular watch design. It was the watch my g-father, #JeanJacquesCartier, wore when riding horses as its clever mechanism protected the .
That is until 1972, when Italian businessman Giorgio Corvo visited the Jaeger-LeCoultre manufacture and noticed some 200 unused Reverso cases. Giorgio Corvo presenting Pope Giovanni Paolo II with an Atmos clock in 1985, courtesy of Jacopo Corvo. Corvo purchased them right then and there. According to lore, Grandpa Giorgio opened a drawer in the manufacturer and stumbled upon a stash of 200 Staybrite steel (an early stainless steel alloy) Reverso cases, forgotten since JLC ceased production in 1948. "My grandfather said, 'we need a Reverso,'" explains Corvo. The rebirth of the Reverso in the early '70s is worth its own story, but this is when Giorgio Corvo visited the JLC manufacturer and saw some steel Reverso cases leftover from the '40s without a dial. Seeing these unique cases, Corvo and JLC had the .
In addition to being a watchmaking brand, with its eponymous models, JLC was then a large provider of movements to brands like Vacheron Constantin, Audemars Piguet, Patek Philippe and others. What worked with IWC couldn’t work with the more traditional profile of Jaeger-LeCoultre.
The Patek Philippe Reverso originally sold by Gübelin in 1932 that achieved CHF140,000 at Christie’s in 2010. Image – Christie’s. But the most famous reversible case aside from the Reverso comes courtesy of Cartier – though it shared the same inventor. When the first quartz wristwatches entered the market in 1969 – triggering the Quartz Crisis – the Reverso seemed destined to the footnotes of history had it not been for Giorgio Corvo, Jaeger-LeCoultre’s Italian distributor.
The Corvo comeback. That’s until Giorgio Corvo, founder of Corvo & C. in Milan in 1960 and JLC distributor in Italy, visited the manufacture in the early ’70s. There, he pulled open a drawer, and in it were 200 unused Staybrite steel Reverso cases from the 1930s or early ’40s. Various strategies were employed to compete with the Japanese directly, but a handful of companies (e.g. Audemars Piguet) embraced a contrarian approach that emphasized the beauty and scarcity of mechanical watchmaking. Impressed by Corvo’s innovation, Jaeger-LeCoultre industrialised the process, heralding the birth of the “Corvo Reverso.” Featuring a refined white or grey dial adorned with Roman numerals, the Corvo Reverso captured the essence of timeless elegance.
The Complete History Of The Jaeger
The 30 favorites from my collection. What do you think?
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pagani audemars piguet giorgio corvo carlos sarzano lecoultre|The Complete History Of The Jaeger
